Author Mark Landsbaum in his Book “Low cost Marketing” Wrote on page 2
The most expensive type of marketing
is the marketing that doesn’t work.
Before any advertising is started. Have you tested your site? Are sure your not disqualifing you self before you start? Many sites that made money a few years ago are not making the same leads or sales for a varitey of reasons.
With Local SEO, SSL Secruity and Mobile Design, your site could be making money for you, while you sleep. Invest into your website